Before focusing the quick-drying sports fabric mass production, BCX made some researches not only based on data of market demand or economy benefits etc, but also interviewed many "sports fan" friends around us.
These guys are very professional and they told us that cotton clothes can absorb sweat very well as their first choice before, but slowly the clothing will be heavier and heavier during constantly exercise. However, the moisture of quick-drying sportswear fabric will automatically expel during exercising surprisingly, some of which flow out from the fabric fiber and others are taken away to the air naturally...
★★ The core concepts involved here are understanding how to choose sports fabrics as a sports fan's view (fabric end user):
That is, choosing the right sportswear is not focusing on "absorbing", but "expelling". Cotton clothing will absorb a large amount of water and store it in the cotton fibers, which will increase the weight of the clothing and affect people's performance during exercise. While quick-drying materials do not store moisture easily. Moreover, when the moisture accumulates to a certain extent, it will be discharged along the edges of the clothes. Also, after stopping exercise, the moisture remaining in the gaps of the quick-drying materials will also be quickly evaporated, so sportswear made of quick-drying materials will more suitable for exercising.
It's very important not only to know but also to understand the user's experience and needs.
☆*BCX is very good at switching our position to empathize other's demand and feelings, not only our clients, but also the end customers of theirs.
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